Destination Management
Digital Rebranding Project
Project Background
As part of the internal marketing and design team, I led the digital rebrand to modernize our company’s online presence. The existing visuals, tone, and user experience no longer matched the quality of our services, so I focused on creating a refreshed identity that felt contemporary, consistent, and aligned with our brand values.
Instagram Redesign
I reshaped the Instagram feed into a more cohesive and curated visual experience. The new approach centered on stronger photography, warm-toned color treatments, and branded layout templates. I introduced a posting rhythm that blends destination highlights, travel insights, and behind-the-scenes content, creating a feed that feels both inspirational and informative. The updated aesthetic strengthened brand recognition and improved engagement across key posts.
Website Redesign
For the website, I redesigned the structure and visual language to create a cleaner, more intuitive user journey. I focused on simplifying navigation, improving mobile responsiveness, and showcasing destinations through full-width imagery and spacious layouts. The updated design emphasizes clarity, storytelling, and easy access to key services. I built a Figma prototype that included the homepage, destination pages, service sections, and a design system to ensure consistency throughout development.
